Sweet Romance is a fashion jewelry line designed by Shelly Cooper. Encompassed in her line are a variety of styles ranging from gothic to cowgirl chic, Victorian to Art Deco. For Shelley, I designed a variety of emails, social media graphics, web banners and catalogs.
The "Everything $20" was one of many campaigns that included an email newsletter, a banner for the website homepage, and some supplemental promotion on social media.
The Bewitching Sale was a site-wide promotion but we needed to create different emails for the fans of the classic Sweet Romance line, and the licensed Elvira jewelry line.
